“Inspired by Shinjuku’s many facets, The Colour Bath is a large-scale, multi-purpose multimedia ecosystem that transforms the passage into an immersive passenger experience. Our goal was to inject the complex environment with a calming energy that puts passengers at ease and encourages a smooth visitor flow at the world’s busiest transit hub. Moment Factory’s Colour Bath concept was born from the desire to create a dynamic space that envelops passengers in a soothing mood and atmosphere. Synchronized video content, lighting and sound come together to form a harmonious palette of changing colour hues that appear across a 45-metre LED screen, light boxes and numerous complementary LCD screens.” – Excerpt from Moment Factory.
[Mediat from Moment Factory]