The Battery, San Francisco
Responsive Lightscape That Transitions From Lounge to Night Club at Vip Lounge in San Francisco
Products Used: Custom LED Strip, PixelLauncher Gen 1 Micro, PixelLauncher Gen 2 Micro, PixelWash Fixtures
We were approached by designer Ken Fulk and venue owner Michael Birch in 2014 to help develop a signature dance event for The Battery, a high-end private members club in San Francisco. The goal was to completely rethink the lightscape to create a responsive atmosphere that transitions from a sophisticated lounge to a high energy dance party with the flip of a (virtual) switch.
After an in depth discovery phase a number of custom pieces were designed and fabricated. Wall sconces with the ability to express subtle motion and color (or dance with energy). Custom addressable LED fixtures hidden throughout the venue to accent key parts of the architecture. A fiberglass projection mapped Ram’s head that hangs above a hand crafted DJ booth can only be described as a work of art.
Every fixture and each element of the installation was designed and created by hand with our fabrication partners at Tesseract. Programming in partnership with Photonic Bliss and Sight Unseen Studios made the lighting come to life. Working with creative partners over at Butchershop Creative we developed custom mapping content for the Ram’s Head that warps and bends the mind.
As for the success of the project, exactly one year after the initial installation we’ve been invited back to the Battery to expand our custom lighting system throughout the rest of the venue!