Tamara Mellon: Floating Shoe BoothAn Elegant Product Display Experience
In April of 2018 Elevate My Brand approached Digital Ambiance about building and deploying a tradeshow booth for up and coming fashion shoe brand Tamara Mellon at the Create and Cultivate Conference in NYC.
The turnaround for this project was approximately 30 days from design to deployment.
The concept came from the client and was based on the existing Tamara Mellon storefront in Los Angeles.
We modeled a deployable version in 3D CAD to ensure the dimensions and build were exactly what the client wanted.
The project presented a unique construction challenge with a few notable features.
The shelves themselves are made entirely from acrylic which gives a clean and modern impression of sophistication. They are inset into routed channels in the wood to create a “floating effect” which is a very modern and trending look right now.
In a channel behind each shelf is a series of cool white LED’s which catch the edge of each shelf and “Underline” the product with a diffuse beam of light.
Lastly, a wall of acrylic mirrors was added to the booth and branded with decals to finalize the experience of trying on the product as well as create a natural selfie photo moment for the guests.