Samsung Building Projection

A Projection Mapped Brand Experience

A project by our partners: 

For promotion of the 50th Super Bowl in Santa Clara, CA, Samsung’s Silicon Valley location wanted to create a unique projection expierence to promote the game alongside their brand. Windows on the side of their building were blocked with vinyl to create a 32 ft .by 300 ft. projections space.  A custom media server and six 30K projectors were used to create the billboard-style projection show.

“The most effective marketing campaign in or outside of Super Bowl stadium”
 – Bloomberg Business

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