Samsung Building ProjectionA Projection Mapped Brand Experience
For promotion of the 50th Super Bowl in Santa Clara, CA, Samsung’s Silicon Valley location wanted to create a unique projection expierence to promote the game alongside their brand. Windows on the side of their building were blocked with vinyl to create a 32 ft .by 300 ft. projections space. A custom media server and six 30K projectors were used to create the billboard-style projection show.
“The most effective marketing campaign in or outside of Super Bowl stadium”
– Bloomberg Business