Jack Daniel's Flavor of Pride

Projection Mapped Show For Promotional Campaign

Digital Ambiance worked in collaboration with IW Group and Hey Mister to create a colorful art installation for Jack Daniel’s at Los Angeles Pride 2018. The installation consisted of a projection mapped interior of a show truck, a three-minute video, and facial capture technology to incorporate festival-goers’ faces into the show. Digital Ambiance provided the truck’s custom interior and props alongside the technical production of the projection mapped show. Our projection mapping team mapped the show to cover the intricate custom mannequins and barrels from the throw distance of just 4 feet.

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