“It has been dubbed “NO_THING“ because this technology is not bound to a specific device or object. It premiered in the German Pavilion at the EXPO in Milan, with visitors using a piece of cardboard as control unit or an umbrella as monitor. What makes NO_THING so fascinating to the user is the complete absence of a perception of technology. Images, films or interactive information simply appear – as projection onto the chosen object or as spatial media installations.” Excerpt from Milla & Partner’s website
[Media from Milla & Partner’s website]