February 2019 Newsletter

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Digital Ambiance, February 2019

What we’ve been up to and a peek at what we’ve got coming ahead…

Our Latest Projects

Moxy Hotel San Diego



Moxy is now on display at the Moxy hotel in San Diego, CA!  This project was in collaboration with our colleagues at Moment Factory.  They turned to Digital Ambiance to implement their design for a custom 10-story lighting fixture for the central atrium of the Moxy hotel.  The form of the sculptural luminaire is a series of rings with addressable LED pendants stretched between them.  One of the challenges of designing the project was that the electronics had to be able to withstand the outdoor elements.

This piece can be described as a volumetric lighting installation, using pixels suspended within a volume of space to create a “holographic” area in which to run animated lighting patterns.  Programming a system like this requires advanced software and lighting control techniques.  We worked with Moment Factory’s custom lighting control environment and provided them with the control systems needed to express their animations on the sculpture.

It was a great experience working with the design team at  Moment Factory and our fabrication partners Tesseract.works to build this world-class installation!

Digital Ambiance workshop: Pixel Mapping for the Stage

Digital Ambiance lead a bootcamp class on everything from soldering LED strip to pixel mapping software.  The class was held at Gray Area in San Francisco’s Mission District.  Over the course of 2 days we worked with 15 students to design a small piece of LED art and pixel map it!

SMODE Master Class

Digital Ambiance will be hosting the first ever master class on SMODE, a scalable and live compositing system, in the US!  We are hosting Vincent La Moigne, one of the developers,  artist, and expert technicians to lead the class over the course of 5 days.

Sign up for the class here!

Highlights of 2018!


We’ve been busy here at Digital Ambiance, we completed 5 projects in 2018!

Hard Rock Hotel & Casino
Jack Daniel’s Flavors of Pride
San Francisco Civic Center

With more projects slated to be complete in 2019.


Robb spoke on panels at Lightspace.California in Los Angeles and at CODAsummit in Santa Fe. These panels discussed the evolving role of technology in the art and design world.

Robb also hosted his own panel at the IES Annual Conference in Boston, MA, LED Specifier Summit Seattle in Seattle, WA, and LightShow West in Las Vegas, NV. At each conference Robb spoke alongside a different member of the New Media Artist community to explore the current market for “architainment” installations and discuss how to get help when designing one.

More on the horizon for 2019!

Stay tuned for more updates in the coming months!

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