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Episode 014: Sofia Aronov

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Hey everyone, welcome back to the Luminous Arts Podcast!  Today I’m talking with Sofia Aronov, an Italian experiential designer and new media artist living and working in NYC. I met Sofia on a trip to Brooklyn back in 2019.  She was working for Fake Love, the experiential advertising company by The New York Times.  In January 2020, she became Senior Experiential Designer in the Experience Team of PepsiCo Design and Innovation Center.  Originally from Milan, she’s had a very international journey to get to where she is today.  Like me, she’s obsessed with creating interactive installation art and using technology to communicate in unique ways.   We have a great conversation about how our work has changed since COVID, how the creative process is adapting to life in isolation, and how we can all stay connected despite the shift in the social paradigm.  We only had about an hour to talk and I think we both could have kept going for a lot longer.  It was a great conversation and I’m definitely looking forward to the next time we get to hang out.

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