Projection Mapping for Marketing!

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Marketing company Zambezi and production company Unit9 teamed up to create a marketing stunt for Autotrader.  Using color detection paired with 3D projection mapping technology, a car dramatically changes colors to match the clothing worn by people passing by. It ran in Miami’s Wynwood Arts District in the lead-up to the Fourth of July weekend, and was aimed at  showing how the car shopping website helps people find a car that matches their lifestyle. Great idea to turn a marketing campaign into an interactive experience between potential customers and a brand! Check out the video below.

 

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