Marketing company Zambezi and production company Unit9 teamed up to create a marketing stunt for Autotrader. Using color detection paired with 3D projection mapping technology, a car dramatically changes colors to match the clothing worn by people passing by. It ran in Miami’s Wynwood Arts District in the lead-up to the Fourth of July weekend, and was aimed at showing how the car shopping website helps people find a car that matches their lifestyle. Great idea to turn a marketing campaign into an interactive experience between potential customers and a brand! Check out the video below.